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Breaking down the walls
MM: I’m sure that you’ve seen that in the process of thinking through, “How do we repurpose things,” many of those ideas or notions filter back into the actual creative process so you create...
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Improvisation by example
MM: It seems to me that having a gallery of multimedia assets in front of a creative person stimulates all kinds of ideation—”what ifs” and “how abouts”—that almost train or install by example the need...
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DAM-enabled workflows support fieldsales
MM: This calls attention to another core concept of creative support DAMs: optimization for creative workflows and work-in-process files—as opposed to repository and distribution DAMs optimized for...
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Process innovations from the bottom-up
MM: If I were to summarize; one, you had a technology that integrated seamlessly with Mac and PC users. Two, Cumulus accommodated all the file types and media formats that you use and has plugins and a...
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3 Workflow automation strategies
MM: Let’s get your take on three basic philosophies for workflow. First, we have the top-down, complex, and expensive policy-managed routing systems that can model and automate for complex...
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IT support of DAM
MM: Would you speak to your IT infrastructure? How has it grown since the inception of your Cumulus DAM, in terms of your network topology, bandwidth requirements, storage, servers, and stuff like...
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Huge files across corporate networks
MM: So daily production workflow would then include pulling many large files across the network. How did you accommodate that? Do you have a separate network over which you pull these files? Or does it...
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Careers in DAM
Hands-on skills MM: Perhaps you can speak to some of the more human and/or professional dimensions of a DAM practitioner? You led off today talking about your 19-year career and working your way from...
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Skills of DAM professionals
SKILLS OF DAM PROFESSIONALS MM: Are there any other particular technologies or other kinds of complementary skills that a DAMster should have? JK: I think a DAMster should have as much knowledge about...
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DAM Survey of Best Practices 2010. Please participate!
You probably know the survey team: Chad Beer of NYC Digital Asset Managers, Daniel Luper of Henry Stewart Events and the DAM Symposia, John Horodyski and Michael Moon of the Journal of DAM and the...
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What must guide all investments in new marketing technologies?
CustomerBenefit In the now infamous remarks by Peter Drucker, “The firm has no other purpose than to earn and keep the trust of customers; only two things add value: innovation and marketing. All else...
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What operational strategies do many CMOs pursue to maximize competitive...
MARSHALING AVAILABLE RESOURCES Strategy constitutes a mechanism for directing available resources to achieve maximum competitive strategy. Most chief marketing officers (CMOs) know that this mechanism...
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How can marketing organizations develop a quick self-assessment of their...
OPERATIONAL CAPABILITIES OF CUSTOMER ENGAGEMENT Customer engagement requires a distinct, evolving set of business processes, managed systems, and explicit accountabilities among staff and suppliers....
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What can marketers learn from the dictionary definition of engage?
DEEP CULTURAL NARRATIVES Formal dictionary definitions of commonly used words often reveal deeper meanings and nuanced tonalities—facets that may convey additional if not unintended significances....
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What constitutes Wikipedia’s definition of customer engagement?
BACKGROUND According to the English-language version of Wikipedia on 2 January 2009, edited here for concision, customer engagement refers to the engagement of customers with one another, with a...
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Business users creating content? Really?
Isn’t it amazing that much of what we encounter in today’s business climate is still kept in silos? We tend to continue to build business models so that silos perpetuate themselves until we face the...
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What induces customer engagement?
PSYCHOBIOLOGY OF CONSUMPTION In all markets, customers buy products or services, exchanging money for expected and desired satisfactions the result of using a product or receiving a service. Recent...
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What aspects of a brand engage customers, calling attention to a branding...
CUSTOMERS OWN THE BRAND For all the discussion about brands, few models exist that explain a brand as a co-created experience with customers. The figure below depicts one of the first holistic,...
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What comprises a brand engagement theater?
BRAND STORYTELLING Effective strategy enables executives to direct available resources to achieve maximum competitive advantage. Conceptualization of strategy requires several capabilities, few more...
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